As a brand strategist, Erin is dedicated to creating exceptional brand experiences, drawing from her diverse background of international experience. With 15 years of experience in marketing and a Bachelor of Business, she specializes in marketing and business strategy, brand strategy and positioning, advertising strategy, and digital marketing including email marketing, social media, websites, and SEO. Her expertise extends to communications and copywriting, integrated marketing campaigns (TV, digital, print), business and brand partnerships, event management and marketing (conferences, experiences, pop-ups, etc.), customer journey mapping, user/customer experience (digital & physical), data insights and analysis, as well as market research and competitive analysis. Erin would be an ideal mentor for individuals new to marketing. She is also seeking a mentor herself - someone to help her break into the tech industry, understand her gaps, provide feedback, and position herself effectively.