Christopher Collier, Upnotch Member, is a Marketing Leader. With a strong background in marketing, Christopher has dedicated his entire career to the field, particularly in startup to small and midsize business (SMB) environments. Having worked as a marketing leader for three private equity-backed SaaS companies, he has gained extensive experience in various areas, including search engine marketing (SEM), account-based marketing (ABM), search engine optimization (SEO), email marketing, marketing and revenue operations, and strategy development. Christopher loves mentoring and would be an amazing mentor to anyone new to marketing or interested in optimization marketing. He is also looking for a mentor himself - someone with experience in strategy and planning.