Erick Peña, Upnotch Member, is the Founder & Executive Creative Producer at CTRL FREQS. With over 15 years of experience in creative production, he leads a full-service music production and licensing company that has collaborated with renowned brands like Peloton, NFL, Hyundai and Yoplait. His previous experience includes working as an in-house Creative and Operations Producer for agencies such as Grey Group, Publicis, and 360i. His expertise spans Music Licensing, Audio Production, and Agency-Side Production/Project Management, making him a versatile leader in the creative industry. Erick would be an incredible mentor for aspiring producers and creatives looking to navigate the intersection of music, media, and branding.