Tanjina Shapiro, Upnotch Member, is a strategic advisor and fractional COO who helps fast-growing tech-enabled startups scale without chaos. With over 20+ years of experience spanning client success, operations, and executive leadership, Tanjina partners with founders during critical inflection points, when momentum creates friction and growth demands new systems, clarity, and trust. Whether launching new products, entering new markets, or transitioning from founder-led to team-led operations, she helps tech leaders design scalable strategies and implement team structures that actually work. Tanjina would be an incredible mentor to mission-driven founders and operators who are navigating what’s next and want to build with intention. She’s known for her ability to cut through the noise, ask the right (often tough) questions, and offer practical tools rooted in both empathy and execution.